Creating your distinct character
A brand is not a logo, it’s what people think of when they hear your name. It might be their experience with you, the standards you set, your personality or what you stand for. Effective branding shapes how people think about you.
STRATEGY
With a clear strategy in place we can create the world in which your brand lives; what you look like, how you communicate and how you inspire the audience.
NAMING
A name is an opportunity to establish your character from the off. Our naming process requires research, testing and a helping of faith in first instincts. From brands to products and services we have solid experience in naming.
PAINTING THE PICTURE
The visual identities we create are designed to inspire your distinct audience. We are specialists at creating full brand architecture, using digital, motion, environmental and physical design to build your world.
Through typography, colour palette, layout, illustration, iconography, motion and most importantly tone of voice, we bring brands to life.
STORYTELLING
We help clients articulate their story through memorable concepts and content. Whether through inventive websites, engaging films or unforgettable campaigns — we reach people through original creative that stands apart from the crowd.
OUR IMPACT
"From the outset it was clear that Conductor were the right people to handle the Pelotan brand. Passionate and highly knowledgeable about cycling without even the faintest whiff of elitism; the team delivered an incredibly high quality suite of assets and were very helpful in shaping the direction of our brand"
"From the outset, Conductor made a point of not just understanding the idea behind the event but also the message I wished to portray. As the ideas unfolded, their communication was not only clear & concise, but shock of all shocks when they said they would be in touch, they did - rare!"
"We needed a special team to deliver the vision for a brand new sports publishing property that would be enduring and engaging. The Road Book has been in brilliant hands and above all the guys at Conductor have been responsive and patient without ever compromising the quality of the creative."