Voló
Based near Barcelona, Voló is an innovative concept in e-bikes offering a unique retail destination, café and tours concept that celebrates the endless possibilities that e-bikes allow.
We devised a brand character that articulated the founders' beliefs through a lens of familiarity, with a playful icon and conversational copywriting.
To keep the playfulness elevated, it was paired with a minimal colour palette and modernist typography. A dynamic brand toolkit allows Voló to dial up and tone down the personality as required, reflecting both the community character of the café space, but also the informed voice of the technological experts.
Whether it’s a coffee with friends, purchasing a new bike or a full-on adventure trip, Voló exists to enable people to create memorable, positive experiences.
We helped to create a brand with appeal to the broad audience, each with their own differing needs and aspirations and sometimes opposing views on e-bikes and cycling as a whole.
