Following the acquisition of RGT by Wahoo, we worked with the US based Wahoo marketing team to strategise, launch and build awareness of the Wahoo X indoor training platform. 

We worked across a large number of outputs across their virtual & video based experiences and off-bike workouts (strength, yoga, wellbeing).

• Launch campaign strategy, concept, production and deployment 

• Email marketing templates

• Podcast branding & social media content

• Campaign video production

• Event and virtual race branding and marketing comms

• Incentives & achievements branding and comms

• Pro-team partner activation campaigns and content 

• Endemic cycling brand partner activation campaigns and content

• Influencer & ambassador strategy and activations

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Full case study coming soon.