Le Col Cancellara
Campaign
Le Col’s Fabian Cancellera Collection is a celebration of the impressive career of ‘Spartacus’, featuring two jersey designs that pay homage to the teams with whom he raced. In this film based campaign we made Cancellara’s incredible Palmares the star of the show, projecting his career stats over him to create intriguing abstract images.
Blocks of colour, taken from the kit design, add a distinct and engaging atmosphere to the stills and video. The campaign was activated across all social media channels, digital advertising and on the Le Col website.
