The first campaign, Beyond Limits, pitted the user against Alban Lakata, a recent UCI World Champion. Linking up with Strava, the campaign measured the users power, time and distance data against Albans to see if they could go Beyond Limits.
Over 20,000 users signed up to the app and the campaign was covered in numerous cycling publications and blogs. The rider who pushed themselves hardest won a limited edition, Beyond Limits Bike customised in their own infographic.
At Europe's largest cycling show, Eurobike, we worked closely with the Canyon team to visualise the performance of their bikes. From comparing past models against each other to tracking the performance data of elite sportsmen, we helped to make their stand one of the most visited during the show.
Through working with Canyon, we have helped the marketing team to strengthen the identity and better communicate the brand personality.
The Beyond Limits project was a resounding success and to date is Canyon's most impactful campaign. The figures speak for themselves –
2,845 Facebook shares
1,465 Twitter shares
26,000 Instagram likes
The campaign was also nominated for a prestigious Shorty Award.